Lyft will expand to 24 cities in 24 hours

SAN FRANCISCO, CA - JANUARY 21: A Lyft car drives along Montgomery Street on January 21, 2014 in San Francisco, California. As ridesharing services like Lyft, Uber and Sidecar become more popular, the San Francisco Cab Driver Association is reporting that nearly one third of San Francisco's licensed taxi drivers have stopped driving taxis and have started to drive for the ridesharing services. (Photo by Justin Sullivan/Getty Images)

Ride-sharing mobile app Lyft is fulfilling the goal of expansion it set out when it announced a $250 million funding round earlier this month: the company said Thursday that it will roll out to 24 cities within the next 24 hours, offering free rides in those new cities for the next two weeks. The initiative boost the total cities where Lyft operates to more than 60.

Despite the increase in coverage, Lyft still lags behind Uber, which announced Wednesday that it now covers 100 cities worldwide. But, more than half of the cities that Lyft is expanding to today aren’t covered by Uber — giving the company an opportunity to stake a claim in college towns like Spokane, Washington and Lexington, Kentucky and smaller cities like Albuquerque, New Mexico that Uber hasn’t yet reached.

Technically, Lyft now covers more U.S. cities than Uber. Worldwide, though, Uber has the edge, growing in South America, Europe, and the Pacific Rim. Its most recent addition was a limo service in Beijing.

Lyft has also lowered costs, announcing another 10% price drop in all markets. This comes after the company  introduced its Happy Hour discount program and slashed prices by 20 percent across all markets earlier this month.



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