Blog

NFC payments gaining traction abroad?

In his Weekly Update, Colin Gibbs, the Gigaom Research curator for mobile, looks at how NFC technology is faring for mobile payments. His assessment of the apparently-languishing application is simple: “Don’t write NFC off just yet.”

He finds not only what appears to be growing support with companies such as Apple and PayPal, but also a proliferation of new initiatives abroad. New projects are being launched in such locales as Canada, Brazil, the UK, Italy, and Kenya.

Google’s host card emulation (HCE) technology has given NFC a boost, but Colin still doesn’t expect that any one technology will prevail. Instead, he sees NFC as one of several that will find a place in the market.