In his Weekly Update, Colin Gibbs, the Gigaom Research curator for mobile, looks at how NFC technology is faring for mobile payments. His assessment of the apparently-languishing application is simple: “Don’t write NFC off just yet.”
He finds not only what appears to be growing support with companies such as Apple and PayPal, but also a proliferation of new initiatives abroad. New projects are being launched in such locales as Canada, Brazil, the UK, Italy, and Kenya.
Google’s host card emulation (HCE) technology has given NFC a boost, but Colin still doesn’t expect that any one technology will prevail. Instead, he sees NFC as one of several that will find a place in the market.