IBM invests in e-retail specialist, and Watson user, Fluid

IBM has made another investment out of the $100 million it has set aside to fund companies using the Watson cognitive computing system, this time investing an undisclosed amount of money into a company called Fluid. IBM and Fluid are working on an application, called Expert Shopper, that will let consumers ask complex, natural language questions on retail websites and receive product recommendations in return. Fluid is IBM’s second publicly announced Watson-fund investment, with the first going to a health care startup called Welltok. Both were early partners in IBM’s cloud-based Watson service and API.

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