IBM invests in e-retail specialist, and Watson user, Fluid

4 Comments

IBM has made another investment out of the $100 million it has set aside to fund companies using the Watson cognitive computing system, this time investing an undisclosed amount of money into a company called Fluid. IBM and Fluid are working on an application, called Expert Shopper, that will let consumers ask complex, natural language questions on retail websites and receive product recommendations in return. Fluid is IBM’s second publicly announced Watson-fund investment, with the first going to a health care startup called Welltok. Both were early partners in IBM’s cloud-based Watson service and API.

4 Comments

Evelyn de Souza

I feel like there is too much focus on the commercialization of the Internet and into pressuring consumers into shopping choices.

Derrick Harris

Hallelujah. But where there’s a dollar to be spent, there’s investment.

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