Email is the backbone of the social web. Can you imagine Facebook without email or any other web application functioning without email? It is the primary and, often, the only channel for communicating with your members and customers.
Email deliverability is a secret crisis facing any business that relies on email communications. Unfortunately, most companies don’t think about deliverability until they have a major issue — like when thousands or in some cases millions of emails fail to arrive. Businesses falsely assume that an email is delivered if they don’t receive a bounce notification. But the reality is different, with over 20 percent of opt-in emails never making it to the inbox.
What kind of emails are we talking about? Valuable membership confirmations, password resets, shipping notifications and more. When anticipated messages aren’t received, you lose not only revenue but also lose your customers’ trust. Take a minute and ask yourself, What does it mean for your business if your customers never receive almost a quarter of the commercial emails you send?
SendGrid is the industry leader in cloud-based email deliverability. Our mission is to ensure that wanted, non-spam, business emails make it to the inbox. Our email experts created the consummate guide to email deliverability to help businesses like you understand the challenges of email delivery and how it affects your bottom line. To learn more and to assess the health of your email program, read the free guide here.