Any company that sends more than 200 commercial emails per day to their customers will have to make a difficult decision:
Should we build and maintain an in-house email infrastructure or move our email to the cloud?
If email is a main driver of your business, you can’t afford to carry the cost and complexities (and low email deliverability) associated with maintaining an in-house email infrastructure. Instead of taxing your people, your process and your budget, move your email to the cloud and focus on what’s most important: growing your business.
When you move your email to the cloud, via an email service provider like SendGrid, you benefit from:
Increased email deliverability. With over 20 percent of commercial emails never arriving to consumer inboxes, having advocates who can maintain relationships with internet service providers (like Gmail and Yahoo) and monitor blacklists and spam reports on your behalf is invaluable.
Integration and scalability. Companies with on-premise systems tend to lag behind while they spend development life cycles trying to integrate and upgrade their own infrastructure. Cloud-based systems offer flexibility and custom APIs that solves this.
Advanced, real-time analytics. Cloud-based services provide a level of intelligence that is hard to glean from internal reports. Their advanced dashboards help you gain visibility into your delivery and engagement metrics that help you create smarter, more-customized campaigns.
If you’re ready to gain more insight into your email program and ease developer and marketer pain points by moving to the cloud, give SendGrid a try for free.