How is mobile ops different? It is useful to start by thinking about the complexity of mobile apps — from the overall network, with all its phones and carriers to the actual devices these apps live on. Below you will find five elements of how mobile operations is different from web application operations.
1. Mobile technology and architecture is more complex and less under IT control.
Mobile architecture is much more complex than web. What this means is that operation teams need to be skilled in supporting many disparate technologies; they also need to manage an entirely new set of metrics.
2. Mobile scale is off the charts.
The omnipresence and proliferation of mobile means that there are more mobile app users, which also means more operational stress on management systems.
3. Mobile is all about time to market (TTM).
Because of first-mover advantages, mobile is all about fast TTM and quick iteration. Mobile release cycles are usually measured in weeks.
4. Mobile equals full visibility.
Mobile teams, including operations, need to get used to seeing real-user impressions.
5. Mobile customer expectation is different.
Mobile has redefined user interaction, such as UI’s, gestures and instant access to data, and there is a real impact of not delivering on these expectations. Users will leave for the competition or stop using the app altogether.
Given the rapid shift in the way end users and consumers approach mobile, operations teams must regard web and mobile operations as two very different entities. Learn more at Crittercism.