Even if you don’t have a Google Glass Explorer invitation, you can soon get your hands on Google’s wearable computer. On Thursday, the company announced a limited promotion on April 15 that opens the doors to anyone in the U.S. to become an Explorer and get a pair of Google Glass with a free frame or shade. This news followed a Verge report that Google was considering such a promotion. To get into the program, you’ll need to sign up here.
Does this say anything about Google Glass in the consumer market? Perhaps.
The company has steadily increased availability of Glass Explorer invites over the prior year, meaning that they’re less exclusive than they were prior. Some Google Play Music All Access subscribers, for example, could purchase Glass starting in December.
At $1,500, these aren’t an impulse purchase, so I’m wondering if maybe nearly everyone who wants Glass at that price already has the product. That would explain such a promotion that throws in prescription frames or shades — which work really well with Glass — to help save on additional costs, but that’s strictly a guess on my part.
It’s also worth noting that Google launched Glass at Work this week to better help developers create specific apps for vertical business markets. That doesn’t mean Google is abandoning the consumer market for Glass, of course. But it does suggest that at this point in time, Glass may be better suited for specific enterprise use-cases which could then trickle down to more developer interest and apps for consumers.