Twitter’s video sharing network Vine (s twtr) has gained traction for letting users share six-second videos publicly, but now users can send them one-on-one. The company announced via blog post on Thursday that its latest update now includes “Vine messages.”
“Now you can privately send Vine videos and text messages to your friends,” the company said. “You can even send videos to anyone in your address book, even if they aren’t on Vine.”
To record a Vine message, users select the new “Messages” tab and begin recording a video. That single video can be sent to a single person, or a user can message it to several friends. The messages are always one-on-one though — sending a video to three people will start three separate conversations. For privacy’s sake, users can set their accounts to only receive messages from people they follow.
Vine messages are an answer to Instagram Direct (s fb) or the ephemeral SnapChat, but private video messaging is a natural extension of Vine’s current services. And, in addition to video, users can also text through the platform, which means it now straddles the line between image sharing apps and broader communication apps like Kik.