Amazon has been floating the idea of an ad-supported video offering, according to a report by the Wall Street Journal. The service would be separate from its Prime Instant video service and not require viewers to have a Prime subscription. There are few details about what kind of content Amazon would make available through such a service, but the company apparently at one point considered to make some of its original content available outside of the Prime paywall. However, an Amazon spokesperson has since told Variety that it tests many things, but has no plans to launch such a service. Coincidentally, Amazon is also looking to launch a TV streaming device next week.
This post was updated on 03/28 with Amazon’s response.