Now that it dominates the market share for phones and tablets, Google’s(s goog) Android is moving on to your wrist. The company announced Android Wear, a way for developers to get their applications in smart watches, on Tuesday. Google says it is already working with several hardware partners, chip makers and even fashion brands like Fossil to help bring smarter watches to market later this year.
Most of what’s needed for contextual Android watches is already available, particularly when you look at Google Now. I’ve said since last year that the intuitive Google Now software would be the perfect basis for a smart watch, providing relevant information based on time and location at a glance:
“Enter Google Now. I previously alluded to it being part of a potential Google smartwatch, but I’m starting to think it could actually be the core feature of a smartwatch unlike any other on the market today. The idea of having useful information “magically” appear at a glance is more appealing to me than email notifications, caller ID and other data already available in other places.”
And it seems Google agrees, based on this video demonstration of Android Wear.
Android Wear solves the small screen input challenge by using voice as the primary input. The “OK Google” hotword is used to ask for information, similar to Google Glass and the Moto X, which always listens for commands. Google is making a developer preview available today and because Android Wear already works with Android’s native notification systems, the company says most apps will already work, although I suspect they’ll need some design tweaks.
While Google hasn’t announced a specific watch of its own, there have been reports that it is partnering with LG for such a device — one that could possibly be shown off at the June Google I/O event. Even if that device never sees the light of day, Google has given hardware partners the means to make their own smart watches running on Android. And just as with every other Android device, Google can capture user information to keep its advertising revenue engine humming.