Apple approved to build new flagship store in SF

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Credit: Apple

Apple(s aapl) on Tuesday received approval from San Francisco’s Planning Commission and Board of Supervisors to begin work on a new flagship store in Union Square, reports Re/code.

“We are thrilled that the city of San Francisco has given its final approval to begin work on our new store and public plaza, which will make a wonderful addition to Union Square and create hundreds of local jobs,” Apple spokeswoman Amy Bessette told Re/code.

The new store will be located at the corner of Stockton and Post, occupying more than 24,800 square feet, which is nearly double the size of the company’s current store on a few blocks away on Stockton and Ellis.  According to Apple, the new store will require 400 employees, which is 50 more than in its current location.

When Apple proposed the plan last month, a spokesman said the new flagship will become “more iconic than the glass cube in New York City.”

It isn’t yet known when work will start on the new store, but Re/code hears it is likely to begin this summer. I wonder how it’ll compare to Google’s(s goog) first brick-and-mortar store, which the company is reportedly planning to build in New York City.

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Chuck Dotson

Why the heck is Google opening a brick and mortar store?

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