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Google takes its cloud on the road

Last month I posited that if Google(S goog) wanted to push its cloud platform against Amazon(s amzn) Web Services, it had to get out more. It needs to educate and woo the developers who have driven the broad adoption of AWS.

Here’s a sign it’s doing just that. On Tuesday Google announced a multi-country developer roadshow to tout the Google Cloud Platform. This  news comes a few weeks after the company said it would host the Google Cloud Platform Live event in San Francisco (with broadcasts out to its Seattle and New York offices). Google SVP Urs Hölzle will host that event.

AWS has long been active on this front — sending CTO Werner Vogels, SVP Andrew Jassy, and chief evangelist Jeff Barr on the road to beat the drum. By comparison, Google has been comparatively quiet — until recently. Now that it’s officially launched more of its cloud services, it’s time to get busy on the recruitment front.

Another thing experts told me Google needed to do is introduce the concept of reserved instances — where users can lock in a lower per-instance price if they commit to long-periods of use. Amazon offers 1- and 3-year reserved instances. Last week TechTarget reported that Google will indeed announce reserved instancess, along with autoscaling, at its Live event. Google had no comment. Interestingly, Google Cloud users said you could, if you were in the know, request RIs already,but Google needs to make these under-the-cover deals public.

While AWS is the undisputed leader in public cloud, Google and Microsoft (s msft), with Azure, are building clouds to watch. There will doubtless be a lot of talk about public cloud opportunities at Structure 2014 in June, where Hölzle and Vogels will speak.

google road show

Note: This story was updated at 7:51 a.m. PDT to reflect Google’s reported plans to add reserved instances and autoscaling to its cloud.

8 Responses to “Google takes its cloud on the road”

  1. This is classic Google style marketing, and exactly what I think they need to be doing. I remember going to Google Developer Day conferences many years back which are all about getting you to use their APIs, and they seem to be gearing up for this kind of evangelism. We’ve seen it work incredibly well for the likes of MongoDB and I think it’s how cloud adoption takes place – from the developers themselves.