Apple reportedly increases discounts for its secret loyalty program

Apple education

Unless you’re in IT, or you just happen to spend tons on money at Apple on a regular basis, you probably haven’t heard of the company’s semi-secret loyalty program. It provides discounts to customers who spend more than $5,000 in a 12-month period, and according to TechCrunch, those discounts just got a little better.

The program is broken into tiers. Here’s a quick look at how they reportedly work:

Red tier – Customers who spend more than $5,000 per year
Green tier – Customers who spend more than $35,000 per year
Blue tier – Customers who spend more than $200,000 per year

Discounts differ across tiers, but according to TechCrunch, “Almost all of the discounts have been improved a couple of percentage points.”

Discounts for Macs, for instance, have reportedly increased from 5 to 6 percent in the red tier, and go as high as 8 percent in the blue tier. Third-party accessory discounts have increased from 5 to 10 percent on the low tier and higher on the upper tiers, but exclude brands like Beats and Jawbone.

Unlocked iPhones have reportedly been added to the program for the first time, and iPads are still discounted by 2 to 4 percent depending on the model and quantity. Apple TV is also making a first-time appearance.

Since the average customer isn’t likely to spend even $5,000 per year on new devices, these discounts are aimed primarily at companies and, increasingly, educators. That’s likely where the Apple TV discount comes in, since it allows schools to mirror the screens of their devices to a larger display.

Apple has been making a big push to capture more of the education and enterprise markets, and these new discounts can be viewed as an extension of that. Though a percent or two isn’t a huge difference on a single device, it can result in big savings when outfitting an entire school or IT department.

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