Every business develops software, but relatively few embrace it as a competitive currency. For most enterprises, software development is a necessity, but for others, it’s a competitive differentiator. Tesla’s software has fundamentally changed the way we control an automobile and placed a 10-year-old startup at the head of the connected car race. Nike has used software to redefine itself as a fitness lifestyle brand, expanding far beyond the competitive and low-margin world of apparel manufacturing.
Combining physical goods and services with software provides opportunities to differentiate, augment existing products and create entirely new revenue streams with thicker margins, but it also creates technical and operational challenges. Where does a fundamental reimagining of a software-driven business begin, and what cultural, process and staffing changes does a true transformation require? Which opportunities make the most sense? What technologies are critical to supporting this more nimble way of doing business, and how much of the work should a company do in house?
In this webinar, we will discuss the following topics:
- What are the benefits and risks of redefining a business as a “software-defined enterprise?” What are the risks of not doing so?
- How can physical products and digital services complement each other?
- What can we learn from companies that have led the software charge?
- How does the IT operating model need to change to support a more software-defined product line?
- How does this new focus on software development change the relationship of the CIO, CTO and other executive management?
- What services should software-focused businesses look for in partners?
- How should businesses integrate software development methodologies into product planning and reporting?
- Haydn Shaughnessy, founder, Cogenuity
- Rich Morrow, founder and head geek, quicloud
- Paul Muller, VP Software Marketing, HP
- Sinclair Schuller, CEO, Apprenda
Register here to join Gigaom Research, our sponsor Apprenda and HP for “The software-defined enterprise: building your business around digital Sservices,” a free analyst roundtable webinar on Tuesday, March 18, 2014, at 10:00 a.m. PT.