Facebook tells us how we talk about each other


As it has been doing a lot of lately, the Facebook data science team released another study on Friday highlighting a particular facet of the social science treasure trove that is its collection of wall posts. It might be cool to see this kind of data in the hands of non-corporate researchers, but it’s still interesting to see things like how polarized political parties are or how much more positive women seem toward each other than men. Also, “Damn Canadians!”

facebook canada


Diane Hargreaves Talbot

My guess is that this is skewed by NHL Hockey fans everywhere who talk about the team Montreal Canadians, which is always very good and most teams’ nemesis!


Shows how at a basic level people resort to stereotypes way too often, though I would have liked to see more in-depth and query-able data.

Martin Siegel

If you comment was directed at me,it did not offend me in the least the least .If intended for someone else my sincere apologies My advise was free however, should you want hard core, ptoven ways to make social media work/ you can contact me as many have before you
(Including several Fortune 500 companies) for my hourly billing rate.Forgive what you might perceive as arrogance./ cockiness, but I work on a referral basis only, with more than enough to keep in busy.


Hi Martin

The comment was in reference to the data (in the article) and by no means personal to you.

Martin Siegel

I appreciate you getting back to me. If I can ever be of assistance, please feel free to contact me.
Best Wishes,

Martin Siegel

Well Put.
LinkedIn will not allow me to publish any solutions, but its nice to see someone on the right track.


There is a lot of bias with facebook comments stats because it doesn’t sufficiently cover the motives of commenters. Not everyone uses facebook to express their opinions and when they do, it’s not always honest. Many that do may be reacting to some press event, which is biased in itself. You never see a facebook blog “Mother of two takes kids to hockey practice for the fourth year in a row!” followed by a barrage of comments “Great Canadian hockey mom!”. It is also a vehicle for harassment, bullying, and luring. It can be a useful indicator at growing cultural trends however; when one looks at this sort of data, seeing it as a social snapshot is an over exaggeration. It’s a snapshot of what people are likely to post on facebook, not necessarily what the global population people actually thinks.

Martin Siegel

, Well Put!
The problem now facing the major advertisers in this world is they ( with few exceptions)
Is there product sales/ R.O.I is nothing but a guess. Someone posted on another blog a recent survey showed that 83%, yes 83% plan to purchase the advertisers product as seen on Facebook. How in the world did they arrive this figure, and how can they guarantee
that they weren’t just paying lip service.? My point is unless you can capture the name and other relevant data of those who BOUGHT you’re product, all you’ve done is make a valiant PR attempt. , and making people warm and fuzzy… Its why after failing miserably for years,
the savvy agencies and clients are relying on those who understand how to capture the relevant data – yes, MARKETING PEOPLE, What most seem to forget social media is a a very small part of advertising , which ,of course is part o9f the marketing arsenal.It is also why , despite being ‘Semi retired, I now consult with 3 of the largest ad agencies on the plant , and 2 Fortune 500 companies. I tell you this not to boast, but rather unless we collectively get our act together, social media, will become irrelevant .

phil young

Derek the sad thing about this data collection is that it makes BIG BROTHER a ant hill compared to what is going on here.


Love to see that social media will now be run by pros, not “wanna -be” social media “so called ” specialists, who I have witnessed time and time again , have NO CLUE!!!!!!!!! If you don’t understand the basic tenets of marketing, which most of these self proclaiming bloggers claim, please do your industry and all of us a favor… GET A JOB AT STARBUCKS!

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