For Americans, TV is becoming the second screen. According a survey by the Pew Research Center, 53 percent of U.S. internet users would find it “very hard” to give up web, compared to 35 percent for TV.
That’s a wake-up call for marketers and an opportunity for insurgent media brands. That’s why Ad Age is bringing innovative media CEOs together at Ad Age’s Digital Conference on April 1 and 2 in New York City:
Hulu CEO Mike Hopkins
In the face of ever-increasing competition from the likes of Netflix and Amazon, all eyes are on Hulu. Will Hulu have the funds to compete, or will it remain a catch-up service for linear TV?
Betaworks CEO John Borthwick
Creator and operator of inventive startups Bit.ly, Chartbeat, Social Flow, Digg, Instapaper and Giphy, Betaworks is building the tools and pipes that make content smarter.
Upworthy Co-Founder Eli Pariser
Upworthy headlines have saturated news feeds the world over, but now Pariser is trying to move web advertising away from unique visitors and page views in favor of “attention minutes.”
Vox Media CEO Jim Bankoff
Last year Vox Media expanded from the wonderfully readable Verge and SB Nation by buying Curbed, Eater and Racked. Now Bankoff is turning his sights on re-imagining the future of news with the code-named Project X.
Join us next month along with General Mills, Wal-Mart, American Express, Kimberly-Clark, e-Trade, T-Mobile, Citi, Electronic Arts and more.