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Braintree coaxes startup onto its payments service with $50K in free transactions

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Braintree may be part of the eBay/PayPal(s ebay) empire now, but it’s not abandoning its focus on becoming the payments provider for emerging startups. Braintree, in fact, is trying to add virgin e-commerce, m-commerce and collaborative consumption companies to its roster by offering to process the first $50,000 of their transactions for free. Braintree started the program, called Ignition, in 2012 with the aim of getting 1,000 startups set up for payments, and companies like Everpurse and Tastemaker signed up. Those companies may not have made it quite as big as its more famous clients like Uber and Airbnb, but with Ignition now open to any U.S. startup, Braintree is hoping it can help get the next Uber off the ground.