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Amazon rarely discounts its Kindle e-readers. In fact, this is the only non-promo code sale on the front-lit Kindle Paperwhite that I can recall. The deal is good for both the versions with and without ads. That means a Kindle Paperwhite can be had for as low as $99, while a standard Kindle will set you back just $49. If you’ve been thinking about picking one up, it’s hard to argue with those prices for such capable devices.