If you’ve taken Uber before, you know all about surge pricing: when cars in the area are limited, Uber can raise the fare price of the ride to astronomical levels. It’s a pain point for users that’s likely to become more painful now that a report from The Verge reveals the company purposefully kept drivers off the road in San Diego to encourage surge pricing and “to make earnings even higher” for drivers. Uber confirmed the message, saying the company wanted to “reward” its drivers with good paychecks. While those seem like good intentions, the fact that Uber is subjectively controlling its prices in some markets goes against the supply-and-demand pricing the company has touted in the past.
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