Apple buys Burstly: For mobile ad help, app testing know-how or both?

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Apple(s aapl) recently picked up a new company by purchasing Burstly, a Santa Monica outfit that has multiple products for mobile app testing. TechCrunch reported the deal on Friday, which was confirmed by Apple to Re/Code later in the day. Terms of the deal weren’t disclosed at the time of writing.


In many circles, Burstly may be best known for its TestFlight platform. The product allows iOS developers to provide beta versions of their applications to testers without going through Apple. Burstly purchased TestFlight in 2012 to complement SkyRocket, the company’s monetization product that works with various mobile ad platforms.

It doesn’t seem likely that the big carrot dangling in front of Apple was SkyRocket, although Apple’s iAd program certainly hasn’t been a hit. Instead, TestFlight was probably seen as the compelling part of the package as iOS developers have felt constrained by the way Apple handles beta testing of iOS apps. MacStories noticed in November that Apple increased the number of iOS promotional or testing codes from 50 to 100.

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