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Time Warner Cable is upgrading the Austin area with broadband speeds of up to 300 Mbps — a big boost when existing speeds top out at 50 Mbps. The big question on my mind is whether the increase is because it wants to appear competitive as Comcast prepares to take over the TWC areas, or whether it’s actually feeling the competitive heat from Google’s Fiber plans for the city.
Those plans have led to not one, but three companies planning to roll out gigabit speeds in Austin, which would leave the 50 Mbps Time Warner Cable subscription looking a little pokey. The upgrades are expected during the summer and will roll out over the entire TWC service footprint at no charge to existing customers. This may soften the pain of neighborhoods left out of the fiber bonanza. I certainly will feel better about paying $75 for 300 Mbps as opposed to 50 Mbps, although the upgrades may not help my Netflix or Amazon Instant video experience.
Below is a chart showing the service tiers.