The AllSeen Alliance, which is attempting to build an open platform for connected devices to discover and communicate to one another without lengthy one-off programming, has added 10 new members. They are AT&T Digital Life(s t), Affinegy, GOWEX, iControl Networks, Kii, Muzzley, Patavina Technologies, 2lemetry, Tuxera and Vestel Group. While I’d still like to see Samsung, Nest/Google(s goog) or another large consumer brand here, the addition of AT&T and iControl signal that homes using service provider automation will adopt the AllJoyn protocol. That’s a large market as iControl provides the base for Comcast(s cmcsa) and Time Warner Cable’s(s twc) home automation products. And in the platform game, the more end consumers you have using the standard, the better.