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Uber has hired Jeff Holden, until recently a vice president at Groupon, to become its chief product officer. We got to know ex-Amazonian Holden when he launched Pelago, makers of Whrrl. The app failed to get major traction because it was ahead of its time and was acquired by Groupon. Holden, however impressed us deeply then with his clear insights about the market. At Groupon too he continued that streak. It is a great hire for Uber, which could use direction and focus as it builds out the last-mile mobility infrastructure. I wouldn’t be surprised to see a more hyper-personal version of Uber come to market in the near future.