Blog Post

People often retweet without reading, data shows

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Sharing on social media doesn’t actually mean a user has read a piece of content, The Verge reports, citing findings from real-time analytics site Chartbeat. Chartbeat says its data shows no correlation between sharing and reading — fair reasoning behind Upworthy’s decision to value an engagement metric called “Attention Minutes” over both pageviews and shares. But all is not completely lost: data from Upworthy shows that likelihood of sharing is best if a user reads an article or watches a video all the way to the end.