Dropbox makes Dennis Woodside its first COO

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Dropbox has brought Dennis Woodside on board to serve as COO, a new position at the company, and becoming the No. 2 at the file sync-and-share leader, reporting to founder and CEO Drew Houston. Woodside was chief executive of Motorola, at Google, and prior to that was head of sales and marketing at Google.

Looks like Dropbox is continuing in its push to invade the enterprise through acquiring senior people, like Ross Piper from Salesforce and Matt Eccleston from VMware (see Dropbox hires Ross Piper from Salesforce to speed enterprise adoption, and Dropbox hires VMware chief architect Matt Eccleston).

The company has over 200 million customers, and recently raised $350 million on a $10 billion valuation (see Dropbox, now valued at $10B, raises $250M).

As I said after that raise, Dropbox is going to be setting its sights on what’s immediately adjacent to the files it helps users sync and share: office applications.

Stowe Boyd, Dropbox for Business is only the start: next, work management and office apps

But the big news is revealed in a discussion between Dropbox execs and Liz Gannes at AllThingsD:

Liz Gannes, Dropbox Adds Enterprise Tools

Dropbox had to spend a year rebuilding its products to add the new enterprise-class controls the company unveiled today. “We’d been nervous,” Houston said. “If we clear off your computer, we might remote wipe all your baby photos.”

Yet, there’s more work to be done. The new version of Dropbox doesn’t include employee collaboration tools. And that feature will be essential for fully taking on Google and Microsoft in the productivity space. “We understand exactly what we have to build next,” said business product head Ilya Fushman.

Well, well, well. This is going to be interesting. Productivity doesn’t necessarily stop with editing Word docs, but also tools to support working socially, task management, curation, and potentially more in-depth solutions. My bet is that they are planning a work management toolset — or planning to buy one — as well as office-replacement apps.

I am betting that this will be heating up, and adding continued pressure on Microsoft. This week Google announced a partnership with VMware to bring Windows apps to Chromebook (see The Office Wars intensify as Google brings Windows apps to Chromebook), and Dropbox will likely be bringing out competitors to Office apps later this year.