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3 out of 5 broadband households now have a connected TV

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63 percent of all U.S. broadband households now have a TV connected to the internet, according to a new report from the Diffusion Group (TDG). That number is up notably from last year, when 53 percent of broadband households had at least one of their TVs connected.

The TDG report, aptly titled Benchmarking the Connected Consumer, broadly defines connected TVs as smart TVs as well as TVs that are hooked up to a Roku, Chromecast(s goog), connected Blu-ray player or game console. It also found that 42 percent of households with such a connected TV have a second TV connected as well.

tdg connected tv data

As consumers are using more and more connected TVs, and services like Netflix(s nflx) and Hulu, they’ll inevitably have less time for traditional TV viewing, said TDG president and director of research Michael Greeson:

“While not a simple a zero-sum game, we are nearing or at that breaking point where the growing use of broadband-based sources simply chips away at time once spent using traditional sources. This is hardly a radical argument, and made all the more inevitable given these new findings.”

TDG isn’t the only one seeing us getting closer to that breaking point. Last September, Vizio CTO Matt McRae told me that during some weeks of 2013, smart TV app usage peaked above 50 percent of total aggregate time spent with Vizio’s smart TVs in the US. In other words: People spent more time with Vizio’s apps than with traditional TV viewing. “We are getting close to an inflection point,” said McRae.

3 Responses to “3 out of 5 broadband households now have a connected TV”

  1. Dev Bhatia

    People are only seeing the first step of how this will change the game. Most consumers think that they will get to watch TV over the internet. Just a change of one pipe for another. Far more important will be the new capabilities, and even cost savings, that will result. For example, smart TVs connected to the internet will be able to serve many processes locally, including search. If you are one of those people who hate what search looks like when you try to find a movie or show, this is about to change. At my company, SRCH2 ( we’re working on what’s next in search for smart TVs, and all connected devices.