The official Verizon(s vz)(s vod) Wireless Twitter account teased upcoming news on Wednesday, saying “More is coming” tomorrow. An anonymous tipster told Engadget that the tease relates to new More Everything plans, and will reportedly involve dropping the prices for some data plans and raising data caps on certain plans. While T-Mobile’s (s tmus)”un-carrier” strategy is shaking up the industry, revised plans and costs for Verizon customers are more likely to directly combat AT&T’s(s t) recent shared data plan changes.
— Verizon News (@VerizonNews) February 12, 2014
Engadget’s source suggested that Verizon plans with 8 GB of data or more would see a cost reduction of at least $10 each month. And the carrier’s current Share Everything plans will see a name change to More Everything. These will see larger buckets of mobile broadband data as well as a reported 25 GB of cloud storage. The new plans will also push Verizon’s EDGE program, which removes hardware subsidies and allows customers to pay for their handset in monthly payments with options to upgrade sooner.
It’s easy to suggest that any such plan changes are in response to T-Mobile, but I think they’re really aimed to counteract AT&T’s changes. I’ve heard a number of AT&T commercials about its lower-priced family plans and every one of them calculates the savings as compared to Verizon’s pricing. T-Mobile definitely started the war but Verizon is fighting back against AT&T.