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Verizon teases “More is coming,” which reportedly involves plan price cuts and more LTE data

The official Verizon(s vz)(s vod) Wireless Twitter account teased upcoming news on Wednesday, saying “More is coming” tomorrow. An anonymous tipster told Engadget that the tease relates to new More Everything plans, and will reportedly involve dropping the prices for some data plans and raising data caps on certain plans. While T-Mobile’s (s tmus)”un-carrier” strategy is shaking up the industry, revised plans and costs for Verizon customers are more likely to directly combat AT&T’s(s t) recent shared data plan changes.

Engadget’s source suggested that Verizon plans with 8 GB of data or more would see a cost reduction of at least $10 each month. And the carrier’s current Share Everything plans will see a name change to More Everything. These will see larger buckets of mobile broadband data as well as a reported 25 GB of cloud storage. The new plans will also push Verizon’s EDGE program, which removes hardware subsidies and allows customers to pay for their handset in monthly payments with options to upgrade sooner.

It’s easy to suggest that any such plan changes are in response to T-Mobile, but I think they’re really aimed to counteract AT&T’s changes. I’ve heard a number of AT&T commercials about its lower-priced family plans and every one of them calculates the savings as compared to Verizon’s pricing. T-Mobile definitely started the war but Verizon is fighting back against AT&T.

4 Responses to “Verizon teases “More is coming,” which reportedly involves plan price cuts and more LTE data”

  1. If the price of a device is no longer embedded in the contract, I wonder what changes this will imply for hardware…will it drive innovation? And if not, will consumers be satisfied for longer periods with their existing phone? Do you have thoughts?

    • I don’t think much will change on the hardware front as a result. The unsubsidized model has been around in other regions for a long time it really hasn’t had much impact IMO. We might see some folks hold on to their purchases longer of course but I don’t expect a massive sales slowdown overall.

    • Technically (if I recall correctly) tethering a smartphone on Straight Talk is against the company’s terms of service. Having said that, I was able to use my particular device as a hotspot when I used Straight Talk. Support likely varies by device as not all Android phones are equal.