Now that it’s a platform, what kinds of Chromecast apps can we expect?


Google’s(s goog) Chromecast isn’t just a $35 media extender anymore. With an official SDK for programmers, Chromecast is a platform of sorts; one that could spawn numerous second screen applications.

On this week’s Chrome Show podcast, we talk about what those apps might do and highlight one of the first to take advantage of new SDK that streams local music, video and images from an Android device to your TV. Tune in below or download this week’s podcast here to listen in on Chromecast app thoughts, information about the new Asus Chromebox and a photo editing Chrome app that recently gained more features.



I don’t think Google really cares about the chromecast device. I think they will try to get TV manufacturers to add the Chromecast protocol to their devices naively. For Google it is all about YouTube and Android.

Kyle Ray kroneage

Obviously you don’t have a Chromecast or even understand what Google is doing with it. They’ve set it up as it’s own platform and been marketing it intensely to developers since it launched. It’ll take some time, but Google obviously has big plans for it or they wouldn’t be working on the next version. Which are most definitely doing right now.

I can tell you that I personally wasn’t impressed at first with my Chromecast purchased at launch. But over the last month, I’m using it everyday. The latest apps are proving this to be not only a nice little cheap device, but one with tremendous potential greater than anyone that doesn’t have one yet, are ready or willing to believe. Google is building an entire network of interrelated Services and Devices. That when completed will change the way we interact with the each other and the Internet in general. AND….. my friend is why even investors are beginning to see the light with Google’s growth rate eclipsing Apple’s at it’s highest point! Google is the New Apple!!!


How about streaming photos and videos from Google+ or Android local storage? Google doesn’t even need outside partners to make Chromecast more useful.


I’m a little less bullish on the Chromecast now that the SDK has been launched. While Google seemed to be coming out strong adding Hulu, HBO, and Pandora early on (as well as VEVO), as far as important content partnerships things have not progressed as quickly as hoped.

You have to assume (or would hope) that they have been working with Crackle, Vudu, PBS, History, A&E, Redbox, ESPN, and others (I took those straight off Roku’s list of top apps). I don’t think the “official” release of the SDK would have much impact on Tier 1 content providers. The fact that the SDK has just launched really doesn’t impact whether their apps have been released yet or not, since Google would have launched them if they were available regardless of the status of the SDK. So what we have is a device 6 months on with huge sales that really hasn’t added any new big names. Promises from Rdio and Beats do not count. Promises are free and easy.

Chromecast needs the big names. The little names that the SDK will bring are much less important. When one of the providers I mentioned shows up, then that’s real news.


Try the on the Google Chromecast let me know what you think?


OR comcast sees this as competition and starts using the newly unlawful net neutrality rule to slow down this type of content because it sees its own as premium!


My prediction:
1. [Google should start giving away Chromecast for free] or simply [Google sells more Chromecasts]. The goal here: saturate the market.
2. Content companies like ESPN and Discovery Channel and even local news sell their streaming content in the App Markets for .99/mo.
3. The middle man (Comcast et al) is cut out of content delivery (they can now focus on pure and better data delivery services), and content is now detached from physical cabling that runs to your house and detached from geographic boundaries (local and country). Want to pay a .99 subcription for a channel from France? Why not.

This would kick start a revolution in cord cutting while clearly defining the roles for each participant with no more blurring. And all parties can maximize profit from their quality services and/or content.

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