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Video podcasting pioneer turned commercial video platform provider Viddler is getting ready to rid itself of its roots: Viddler informed its users in an email this week that it will remove all personal accounts, and delete the videos associated with those accounts, by March 11.
From the email:
“In 2006, Viddler’s founding business model was based on the creation of a community site for video enthusiasts and personal sharing. At the time, our business revenue model was driven through advertising. As a Viddler community user, you were a part of this model. As time has passed Viddler is no longer able to support this offering and business model.”
Legacy Viddler users are invited to either get a paid account, which will cost them $25 per month, or download their videos before March 11. I have asked Viddler how many users are going to be affected by that step, but have yet to hear back.
In a subsequent blog post, the company went on to stress that it isn’t in financial troubles:
“Viddler is alive and well (we are not closing).”
Viddler started out as one of a number of YouTube-like sites focused on personal video blogging in 2006, and incorporated in 2007. But the site gradually changed focus to become a video platform for paying customers in the following years, and in fact hasn’t allowed any new personal accounts since 2011.
Viddler hasn’t been the only company that has been cleaning up its archives, and in turn getting rid of some early video blogging history. Blip deleted numerous videos from smaller publishers last December. Back then, a group of archivists that calls themselves the Archive Team tried to save some 228,000 videos and transfer them to the internet archive, but the group apparently fell short of its goal and was only able to save about 10 percent.