The ironic thing about DFJ ditching cleantech: it had some of the biggest IPOs

A shot from one of our videos of the Model S. Image courtesy of Gigaom.

Venture capital firm Draper Fisher Jurvetson announced its next $325 million fund this week, and also highlighted changes and transitions that have been happening at the firm. There are changes with execs managing the fund — the firms’ founders won’t be investing and Managing Director Jennifer Fonstad has moved on as well — but there’s also a shifting focus, including an official move away from cleantech investing.

DFJ has steered clear of cleantech investments for awhile now. Dow Jones first reported this way back in 2012. You could also tell the winds were changing because in late 2011, DFJ partners Raj Atluru and Josh Raffaelli, both of whom did substantial cleantech investments, left to join Silver Lake Kraftwerk, Silver Lake’s sustainable resources growth fund.

SolarCity

But the interesting part about DFJ putting the nail in the coffin of cleantech — for this latest fund, anyway — is that the firm actually didn’t do too shabby as a cleantech investor: it had two of the biggest VC-backed IPOs to come out of the cleantech bubble in recent years. That would be electric car maker Tesla Motors and solar financier and installer SolarCity. They also invested early in energy demand response company EnerNOC.

Yes, both Tesla and SolarCity are Elon Musk ventures, and DFJ (particularly Steve Jurvetson) has had a long relationship with Musk. But they are also both energy game changers that have grown into formidable and large companies.

Tesla Oslo

Tesla managed to survive the valley of death, has sold tens of thousands of its second-generation Model S electric car and even turned a quarterly profit. SolarCity is now responsible for almost a third of all new solar panel projects being built on rooftops in the U.S. these days.

DFJ also backed Seamicro, which isn’t necessarily a cleantech company, but is an energy-efficient server maker. Seamicro was bought by AMD in early 2012.

DFJ also has other promising cleantech startups that haven’t exited, but are leaders in their field, like solar thermal company BrightSource Energy. Though, the solar thermal market has been more difficult with the cost of solar panels so low. Biofuel startup Synthentic Genomics, run by genomics guru Craig Venter, is also a promising one, though its deal with Exxon didn’t end up panning out.

All of this goes to show just how awkward the fit is between traditional venture capital and cleantech investing. Even when firms make decent bets, the timelines, capital required and returns delivered aren’t competitive with investing in other digital sectors.

Cleantech startup investing is just hard money — even the ones who did it right have left.

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