Why audio rarely ever goes viral



It’s true: Digg is doing original content, and one of its first pieces is a great long-form read titled “Is this thing on?” The article has radio journalist Stan Alcorn wondering why there are tons of viral videos on the internet, but rarely any viral audio stories. Alcorn found one great exception from that rule, but it’s not a podcast — and it may be hard to replicate. A must read for everyone interested in the future of radio, podcasts and online storytelling.


Keith Hawn

ah, duh…video is mindless, podcasts require a brain to absorb.

welcome to the new “Merica…


It’s not true that audio never goes viral. There have been plenty of radio ads that went viral, if you have a broader definition for viral.

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