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Vimeo turns to Kickstarter and Indiegogo to find and fund movies

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Vimeo announced an interesting twist on original content licensing Thursday morning: The IAC-owned video site will scour crowd-funding sites like Kickstarter and Indiegogo for movies to license, and then offer creators free Pro accounts as well as some money to promote their films. In exchange, filmmakers agree to put the movies on Vimeo On Demand, the site’s paid distribution platform.

Vimeo earmarked a total of $500,000 to promote these kinds of movies, which may be a drop in the bucket when compared to the money Netflix (S NFLX) and others are spending on original content. But the initiative nonetheless goes to show that crowdfunding can be used in all kinds of interesting ways, and it makes me wonder when we are going to hear about the first major music label using Kickstarter for artist discovery.

Vimeo launched Vimeo On Demand almost a year ago, and the platform recently started to provide some funding to select indie movies last September.

One Response to “Vimeo turns to Kickstarter and Indiegogo to find and fund movies”

  1. Mac Macmahon

    Question really is how many films will this money be shared between and how will it be spent? In house? With preferred agencies? Is Vimeo in control or is the filmmaker? Let’s face it $10k upfront and a portion of $500k could be an awful lot, or, on the other hand say $20k for a full exclusive – which as you say Janko, is worse than Netflix revenue and that’s generally awful for independents anyway! Interesting article here on another platform that earned a crowd-funded filmmaker $500k back for himself, for those who are interested: