Spotify brings unlimited free music streaming to desktop app and web

4 Comments

After bringing free shuffled music streaming to its phone and tablet apps last month, Spotify on Wednesday announced unlimited free music streaming for its desktop app and on the web. Previously limited to users during a 6-month grace period, Spotify has now removed streaming time limits for users in all countries.

It’s still an ad-supported platform, so you’ll have to endure your fair share of advertising. But it appears that Spotify is succeeding in in creating a profitable balance between paying customers and ad-supported free listeners. That’s a good sign, when some other music subscription services like Rdio are faltering.

The timing on this is interesting as well. Beats Music is scheduled to launch its subscription service next week, with a huge marketing campaign that will include AT&T(s t), Ellen DeGeneres and even a Super Bowl ad. Spotify might be be trying to buy good will and offer users a reminder why they should stick around.

Either way, it’s a win for Spotify users, especially those in countries where streaming was previously limited to as little as 2.5 hours per week.

4 Comments

Zol

Please when you mention Spotify and state it does not matter what country you are in, check that out fully. Spotify is still not available in Canada. Spot iffy foolishly allows the app to be downloaded only if you run it does it tell you it will not work from Canada. Bad business Spotify!

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