Play Kids, the mobile subscription service for kids’ content, is going places: Latin American mobile entertainment company Movile announced Thursday that Play Kids is now available in 24 additional countries, including France, Germany, Australia, Mexico and a number of Latin American countries. Movile also signed additional content deals for Play Kids, bringing videos featuring Barney, Thomas, YoGabbaGabba, Strawberry Shortcake and other popular kids characters to a number of countries around the world.
Play Kids is a subscription service specialized in content for kids between the age of 2 and 5; the app, which is available for both iOS and Android, offers access to a number of videos as well as games. Movile co-founder and head of U.S. operations Eduardo Henrique told me during an interview Wednesday that the new content won’t be available in every territory, as Movile is typically striking licensing deals region by region.
However, he said that each new territory will have at least 8-10 different shows available. Henrique argued that, especially for smaller kids, this is often enough. “They want to watch the same video 20 times,” he said. Henrique told me that Play Kids has seen more than 1.5 million downloads since its launch last year, with most of the growth coming from the U.S. and Brazil.