Study shows Galaxy S III is Samsung’s most popular phone

There’s a ton of Samsung smartphones out there, but do you ever wonder which model is the most popular? The results might surprise you: Online ad network Chitika has compiled Samsung smartphone- and tablet-based online ad impressions in its network to show which phones accounted for the most traffic in North America, and which size tablets are the most popular.

Chitika Samsung phones

You might have expected to the see the newer Galaxy S4 at the top of this list, but the Galaxy S III takes top billing, account for 33.9 percent of catalogued impressions from December 1 through December 29, 2013. The Galaxy S4 does come in at a relatively close second, at 23.8 percent. I was surprised by this for a second, but then it made sense. After all, the Galaxy S III has been on the market for nearly two years, so there are bound to be plenty more devices in use than the Galaxy S4.

What I am more surprised by, however, is the margin by which Samsung’s Galaxy S smartphone line trounces the Galaxy Note “phablet” competition. The Galaxy Note 2 accounts for a pretty respectable 8.6 percent share of traffic, which is more than the Galaxy S II. But overall, traffic from all three Galaxy Note handsets only account for 13.3 percent of overall traffic.

This goes to show that, while phablets are gaining in popularity, they still don’t present a major threat to the more standard-sized smartphone. This line might start to get a little blurry, though, as Samsung’s Galaxy S5 is expected to feature a 5.25-inch screen, which would place it firmly within the phablet territory. I get the feeling that it’s the Galaxy S brand that sells smartphones more than the screen size, so phablets might soon seen an ever greater surge in popularity.

Chitika Samsung tablets

Another interesting bit of information in the study is the breakdown of Samsung’s tablet traffic by screen size. As you can see, 10.1-inch tablets (the same size as Apple’s(s aapl) iPad Air), account for more than half of all Samsung’s tablet traffic. 7-inch tablets (that’s the same size as Amazon’s(s amzn) Kindle Fire HD), meanwhile, account for 40 percent of the traffic. All of the in-between sizes don’t fare so well. That’s not surprising, as tablet sizes seem to be a little more consistent than smartphone sizes right now.

It’s important to note that this data is based on a single ad network. And even though it’s a rather large ad network, these numbers still don’t give us any concrete numbers for market share. Still it’s a pretty good indication of current trends.