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Apple’s (s aapl) sales of the iPhone continue to do very well domestically, with the iPhone 5s and iPhone 5c boasting record numbers last year, but the Cupertino company struggles to bring its products to countries that are just now embracing smartphones. A feature in the New York Times on Sunday showed the intricacies of Apple’s iPhone sales in India, employing monthly plans and special discount deals to sell phones — key in an area where incomes can be just a few hundred a month. It’s a good glimpse into the brand’s attempt to crack developing markets and gain crucial users.