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Jimmy Iovine’s music subscription service Beats Music is launching on January 21, according to the New York Times. The service shared a few details about the service with the paper Saturday, including one small screenshot of its mobile app and some details around its pricing. It’s a start — but there is more to it. I have been able to obtain some key art as well as other details that give us a good idea of what Beats will look like, and how much it will cost.
The screenshot I obtained seems to be of promotional nature, and shows Beats on an iPhone (S AAPL) and an Android (S GOOG) phone, as well as a browser-based version running on a Mac. It’s possible that it pictures an earlier version of the service, but given the quickly approaching launch date, it’s likely that this is close to the actual product.
Check it out below for more details:
Here are a few things worth noting:
The Just For You / Highlights section displayed on the web app seems to be where Beats displays personal recommendations, including albums as well as playlists compiled by its freelancers as well as more popular curators. I have heard that Beats is cooperating with a number of brands for branded playlists, and judging by the screenshot, Spin Magazine is one of those brands.
The iOS UI shows a section called Right Now that the Times described this way:
“In it, a user generates an ad hoc playlist by completing a musical status update with four variables: a place, an activity, a person and a genre of music.”
The service puts a big emphasis on human curation as opposed to automated content recommendations, and a previous leak indicated that a lot of these playlists were structured around activities, like BBQing and working out.
The Times story also gave us some details around the price of Beats, saying that it will cost $10 per month. Here’s what else I have learned: As previously reported by the New York Post, Beats won’t offer a free, ad-supported tier. Instead, it will give users a seven day free trial. After that, Beats will cost $10 per month or $100 for a whole year. Unlike some of its competition, Beats also isn’t offering any kind of desktop-only $5 per month plan. I have heard that this is because Beats Music’s mobile apps are being considered such an integral part of the service.
And here’s one more thing: AT&T users apparently get up to three months of free access to the service, and according to the Times, it offers a $15 family plan after that. Gigaom previously confirmed that AT&T is Beats Music’s carrier partner at launch.
This story was updated at 12:23pm. An earlier version of this story incorrectly stated that Beats Music would launch on January 20.