Man bites dog; Microsoft beats Apple in “consumer mindshare”


Study shows Microsoft outpacing Apple in battle for tech consumer mindshare

Microsoft(s msft) is the “most trusted and essential tech brand,” according to 4,551 U.S. adults recently surveyed by Forrester Research(s forr). But all is not lost, fanboys: Apple had the highest overall ranking for being unmistakeable and remarkable. It’s just that Apple(s aapl)  is not viewed as essential as Microsoft. The survey gauges customer preference of one brand over others, their willingness to pay a premium and other factors.


Srihari Yamanoor

Not an MS fan, but it makes sense right? You have to be out of your mind, or lack one to stand in long lines and pay for white bricks…

Apple Investor

You Have to be out of your mind to print such a ridiculous comment.


What is the demographic mix? Says across All generations.
Unfortunately for MS, it’s not just Apple fanboys, but the youth that will be buying products in the future.
My bet is the young’uns hardly see MS as essential by usage data and subscriber base.

Not defending Apple, but MS spends how many times more on marketing brand rather than improving product?

Looking in the rear view mirror and driving will only get you injured.

Guy Fuller

If Apple ever decides to double-down and penetrate the enterprise you’ll see this article in reverse – “Apple beats Microsoft in consumer mindshare”

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