Man bites dog; Microsoft beats Apple in “consumer mindshare”

Microsoft is the “most trusted and essential tech brand,” according to 4,551 U.S. adults recently surveyed by Forrester Research. But all is not lost, fanboys: Apple had the highest overall ranking for being unmistakeable and remarkable. It’s just that Apple  is not viewed as essential as Microsoft. The survey gauges customer preference of one brand over others, their willingness to pay a premium and other factors.

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