Is there a chief creative officer bubble? will.i.am to join 3D Systems

3D System‘s big press conference today starring will.i.am actually turned out to be about will.i.am himself, who will partner with brands and lead educational initiatives to speed the mainstream-ification of 3D printing on behalf of 3D Systems. This isn’t the former Black Eyed Peas frontman’s first tech venture; in 2012, the NASA Curiosity rover played a specially-recorded version of one of his songs from Mars. will.i.am was last seen innovating Intel in 2011, and I gotta feeling this partnership will be just as fruitful. At the very least, it should lead to some awkward 3D Systems/Intel CES chitchat. And to think Alicia Keys was available.

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