Twitter(s twtr) co-founder and serial CEO Biz Stone has finally taken his latest project, Jelly, out of stealth, announcing its presence today. So what’s the new cutting edge that he’s chasing after? Image search…kind of.
Jelly, which Stone has worked on alongside former Twitter colleague Ben Finkel in some capacity since 2012, is a mobile-first app available for download for iPhone(s aapl) and Android(s goog) built on top of existing social networks like Facebook(s fb) and, of course, Twitter (s twtr). When a user sees something they do not recognize, or have a question about what’s around them, he or she can snap a photo and upload it to Jelly along with that inquiry. According to an email from Stone, “Jelly is a new way to search with pictures and people from your social networks. It’s also people helping each other—something that’s both meaningful and fun.”
Check out the video below:
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In addition to working with networks already in place, Jelly allows users to forward inquiries to friends outside the app — a clever way to both answer questions and sign up new users. From a practical standpoint, it seems like Jelly will work best when dealing with easy, visual questions like, “What’s the name of the festival happening right now?” instead of the more abstract ones usually tackled by Quora or even Reddit. And that will be the key to Jelly’s success: it relies on users to learn how to ask the right questions, not just give the right answers.