Blog Post

Qualcomm wants to power the apps in your car’s dashboard

Qualcomm’s(s qcom) Snapdragon processors are already the dominant app engines in smartphones and tablets, but the company is now targeting a much larger device: the automobile. The silicon vendor announced at CES on Monday that it has developed an automotive-grade version of Snapdragon for the connected car infotainment system. The 602A chip includes a quad-core CPU, Adreno 320 GPU and additional multimedia and communication cores designed for the unique use case of the car. Qualcomm isn’t the only chipmaker that sees big opportunity in the automotive industry. Nvidia(s nvda) has also been pursuing the vehicle infotainment space aggressively.

2 Responses to “Qualcomm wants to power the apps in your car’s dashboard”

  1. Mcbeese

    I don’t want apps in my car any more than I want apps in my TV. I want an effective dock that allows my smart mobile device to interface with displays and UI controls that become an extension of my personal digital environment, not an alternative to it.

    • Good luck with that. Automakers are accustomed to having total control over the car space and they are doing everything they can to keep it that way.

      The main issue against them is the SLOW technology refresh cycles. They still don’t quite understand how to tackle the problem themselves. They know the obvious solution BUT don’t want to cede control, even partially, to 3rd parties. Hence the creation of little ecosystems.

      Still the bigger problem is not being able to keep up with technology. Q and N want to “help” them in that front.

      Still, I believe the best solution is the one you describe. Where the phone becomes the centerpiece, the brains behind navigation, info-entertainment, and other services inside the car. It only makes sense, as long as more sensitive sections of the car are segregated, it would the best way to keep car and UIs up to date.

      BUT it will only happen if this last effort from automakers do not yield the results they want to see. If the new units sell as poorly as current navigation packages do in most models, maybe we will get to enjoy this option.