Qualcomm’s(s qcom) Snapdragon processors are already the dominant app engines in smartphones and tablets, but the company is now targeting a much larger device: the automobile. The silicon vendor announced at CES on Monday that it has developed an automotive-grade version of Snapdragon for the connected car infotainment system. The 602A chip includes a quad-core CPU, Adreno 320 GPU and additional multimedia and communication cores designed for the unique use case of the car. Qualcomm isn’t the only chipmaker that sees big opportunity in the automotive industry. Nvidia(s nvda) has also been pursuing the vehicle infotainment space aggressively.