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I stumbled across SumAll, a very cool alternative to existing analytics tools, one geared to pulling together a broad range of stats needed by small and medium businesses.
I connected Twitter Tumblr, and Instagram. (And the Twitter numbers were an eye-opener: 3.3M reach in the last 30 days! I am still waiting for all the Tumblr data to be generated: 6,721 posts and counting.)
Here below you see replies and retweets in a thirty day window. The UX is great: very responsive controls, intuitive interactions, and clean interface. I guess I had hoped to be able to see some sort of analysis of the cascade from a particular tweet, but that’s not an option, apparently.
Other views provide additional insights, as with this Mention Reach for this Month.
The company was founded by serial entrepreneur, Dane Atkinson, former CEO of Squarespace, and they promise there will always will be a free basic plan. At present the beta is free and provides access to all functionality. The company recently raised $4 million in new funding from existing investors Battery Ventures and Wellington Partners, and $1 million in debt from Silicon Valley Bank. This follows a 2012 seed round of $1.5 million
The range of services supported is kind of intimidating:
The primary goal is to have all of a small businesses’ data sources in one dashboard, especially companies that are selling online, or doing extensive online marketing. Since I am not a small business, I didn’t get to fool with all the knobs and dials, but my sense is that collating this sort of data into one view, where someone could relate traffic at an online store to Mailchimp clickthroughs is enormously helpful.
Definitely a company to watch, and based in NYC, too.