Why Google Cloud Platform may give Amazon fits


Some cloud watchers (including some wise guys near and dear to Gigaom) have joked that the Google Cloud Platform should be taken with a grain of salt because it could be here today, but gone tomorrow, given Google’s tendency to launch, then pull, products. Some still haven’t recovered from the loss of Google Reader, for example, although to be fair, building a distributed massive cloud is a whole different animal than an RSS reader, but you get my point.

But, all kidding aside, it looks like GCP is not only here to stay but it’s giving Amazon Web Services a run for its money in a few key respects including per minute pricing (yay!), pre-warmed load balancing, live migration of virtual machines between regions and improved block storage. Gigaom Research analyst Janakiram MSV called the last of these a real game-changer in a post touting ten advantages of GCP over AWS.

Others emphasized this particular piece of the Google Cloud Platform availability news.

“Today we’re lowering the price of Persistent Disk by 60% per Gigabyte and dropping I/O charges so that you get a predictable, low price for your block storage device. I/O available to a volume scales linearly with size, and the largest Persistent Disk volumes have up to 700% higher peak I/O capability.”

David Mytton, CEO of Server Density said this an interesting way to handle billing. There will still be some wrinkles in figuring out IOPS throughput needed but generally Google has made pricing simpler and defined an upgrade path, he said.

For more on Gigaom Compute Cloud check out Gigaom Research.

Face it: there aren’t that many companies with the resources to build out a public cloud that could rival AWS in scope and features. Microsoft(s msft) and Google are in that category. And Facebook(s fb) if it showed any inclination in that direction.

Still, no one is standing still here. Amazon is known churning out feature and function enhancements fast and furious. And, it has shown a willingness to invest tons of money into a service while also cutting prices. That makes it a formidable foe  — and one with a pretty healthy head start in public cloud.


Hagrinas Mivali

The problem with changes is that they keep changing. I don’t use a cloud for my data center, but from what little on line storage I have from Amazon and Google, I’ve seen tremendous changes in small periods of time. I pay Google $20/year and they currently give me 96GB of storage. My plan is grandfathered, but if I want to increase to 100GB it would cost me $5/month. That’s three times the price I paid, despite it representing a price drop from what it was when they first went away from my legacy plan. If I had to pay an increase for my personal data, I couldn’t simply move somewhere else.


Stupid Tim Cook is throwing away another opportunity to make money for Apple shareholders. Apple has no competitive cloud services despite having the resources to do so.

Mick Marrs

Why not let the web companies race to the bottom on pricing of these IaaS and PaaS, then went the price is right Apple can leverage them for its own uses, saving the company money and making the shareholders happy. Don’t know if Amazon shareholders are happy on how much money it takes to keep AWS running?

Ryan Maple

Too bad “Live Migration,” currently, only applies to zones which are going down for maintenance. That is, there is no vMotion-like migration for GCE, yet, like most bloggers/journalists are implying. I think _using_ it should be a pre-req to _writing_ about it…

The first public cloud platform (outside of vCHS which, I’m assuming, has this) will change the game completely. GCE is close, but not there yet.


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