Blog Post

The continuing evolution of the mobile business app ecosystem

Over the last six months we have witnessed a surge in mobile apps designed for business users. In connection with a recent Emergence event dedicated to the entrepreneurs building these apps, we updated our Mobile Business App Landscape. Back in May, we had 90 companies on the on the landscape. Today we have over 150. We are excited to share the latest version:


The changes we’ve seen in the mobile business app market over the past six months fall into three key areas:

  • Two verticals, healthcare and real estate, have experienced a surge of company creation activity. We added six new companies to the healthcare category, including Biomeme, Tiatros, Nephosity, Mediagram, and Smartindoor. Within the real estate vertical, we could barely fit all of the new companies in one box. New companies include FotoIN, FotoNotes, Dotloop, Geedra, Reesio, Aptexx and TouchCMA.
  • We also noticed a dramatic increase in the number of business productivity apps. As a result, we decided to split the productivity category into five sub-categories: content, communication, task management & calendar, mobile forms, and other. Communication represents the biggest sub-category and includes a number of new enterprise communication apps such as Cotap, Zula, and Branchout. In addition, we’ve seen a significant number of new tablet-based presentation creation and viewing apps emerge since our last landscape.
  • When it comes to apps that target specific business functions, we’ve seen the most new companies created in sales, marketing and service. In particular, we noted the introduction of many new apps focused on increasing the productivity of sales reps. At Emergence, we are excited to continue tracking the fast-growing ecosystem of mobile business apps. Our next landscape update will be published in the second quarter of 2014.

Kevin Spain is a general partner at Emergence Capital Partners.

6 Responses to “The continuing evolution of the mobile business app ecosystem”

  1. ServiceFox

    The sales productivity apps are squeezing out the service apps in the same category. I mean, you don’t even have ServiceFox listed for pete’s sake. Maybe you should split the categories?

  2. Hayley Mckean

    Hi Kevin,

    I work for a company Nine23, We create bespoke application centres and populate these with your own business apps, whilst at the same time working closely with you to produce an app that works precisely to your requirements. We supply the Enterprise Ecosystem for you to transform your business.
    Our mission is to be the first choice, cross-sector systems house for complete mobile technology solutions. To provide comprehensive support from conception through to delivery, implementation and management. To focus on increased efficiency, effectiveness, and opportunity benefits that today’s rapidly evolving mobile technology can bring to your business through the use of enterprise App Centres, bespoke apps and mobile devices.

    Another company to add to your landscape!

    Take a look at us!
    Many thanks,

  3. Great list, but what is the definition you use for a mobile app? I don’t know a lot of those apps, but just from a quick glance it seems that a number of them is cloud based services with a mobile front-end. They then also have a web front-end and a desktop component to them, which I won’t then classify as a pure mobile app.

    Thx for the list though, will study it in more detail later :)

    • Yanesh Tyagi

      @Nico, if an app is available on all platforms, it still is a part of mobile ecosystem. I use dropbox and evernote – both are available as on web, desktop and mobile. However, the mobile apps has a specific contribution to my apps ecosystem. Anything on the dropbox is available to me on the road, most of the time for view or review purpose. I use IFTTT to automatically drop certain stuff in my dropbox.

      I doubt any app that is only available on the mobile can be part of any useful ecosystem.

      • @Yanesh, I agree with you that business apps is most useful if they are available on all platforms, though there is a number of apps only available on mobile that is usefull, especially the new communications and social media apps that is mobile only.

        I was just curios as to the definition of a mobile app, the title let one to believe it is only mobile, where a lot of the apps have a full ecosystem.