Blog Post

Fitbit Force review: A tiny display makes a huge difference

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

The holidays are indeed one of the most wonderful times of the year, but they’re also one of least healthy. Thanksgiving roars in with stuffing and pie, and December keeps the good times (and the hors d’oeuvres) rolling. By the time the new year arrives, my resolution to lose weight is often brought on less by wishful thinking than by necessity. This year, though, I’m trying something different. Since the beginning of November I’ve been wearing an activity tracker.

It started with the Jawbone UP24, which, thanks to the inclusion of Bluetooth, is a tremendous improvement over its predecessor. But lately I’ve been wearing the new Fitbit Force – and I’m pretty sure it’s the activity tracker I’m going to be wearing well into 2014.

Fitbit Force vs watch

What’s new

For anyone interested in a fitness tracking band from Fitbit, I think the $129.95 Fitbit Force is absolutely worth the $30 premium over the $99.95 Fitbit Flex. But if you already own a Flex, it might not be worth it to upgrade, as there is only one key difference between the two bands: a display.

Sure, the Fitbit Flex has a display in the form of LED indicator lights, but they’re small and tricky to understand. The Fitbit Force, on the other hand, puts a wealth of information at arm’s reach in the form of a tiny, sharp OLED display. It’s black and white and it only stays lit for a few seconds at a time, but it makes an invaluable difference.

Now whenever you want a quick update on your daily activity progress, you no longer need to pull out your phone or get to your computer. Instead, you can simply press the single button on the side of the Force to access information like the amount of steps you’ve walked, the calories you’ve burned, the floors you’ve climbed or your total active minutes. You also get the time of day.

I do wish the display remained lit for more than just a few seconds, so the Force could feel more like a wristwatch. But I understand the need to conserve battery life. As it stands, the Force can last for 7-10 days on a charge, which is a bit better than the UP24’s runtime of 7 days.

Fitbit Force

Good hardware, great software

Aside from the addition of a display, not much has changed between the Flex and the Force, but I’ll go over it here in case you aren’t familiar. Essentially, the Fitbit Force looks like a watch that’s missing a face. When the band is fastened around your wrist and the display isn’t on, it simply looks like a chunky wristband. The band fastens around your wrist much like a watch as well. It was a little difficult to fasten at first, but I quickly became used to it. There isn’t much reason to take the band off, though, as the Force is water resistant. You can’t wear it while swimming, but it stood up to the shower and dishwashing just fine.

Many reviewers favor the coiled look of the Jawbone UP24 to the Fitbit Force, but I’m not one of them. Compared to the spare, minimal Force, the UP24 looks somewhat affected. I still wouldn’t wear the Force to a formal event, but I found myself removing the UP24 even before a casual night with friends. (One night when I didn’t, someone asked if my bracelet was “from the future.”)

There’s just one button on the Force, to the left of the display. Pressing it allows you to cycle through the various stats being tracked. The first press tells you the time. After that you can pick and choose which stats you see, either through the Fitbit website or app, which I’ll get to in a bit. It’s easy to tell which stat you’re reading, because a corresponding icon is shown before the stat appears. The amount of steps you’ve taken, for instance, is preceded by a shoe icon. I didn’t need to read a manual to know which stats I was seeing, which is a nice change from the somewhat elusive indicator lights on the Flex. Press and hold the Force’s lone button down, and you’ll switch the band into sleep mode.

Fitbit dashboard

Setup is fairly simple too. You’re not given a manual out of the box. Instead, you’re told to go to Fitbit’s website, where you’ll download a tool that walks you through the setup process. The Force also syncs with Android(s goog) and iOS(s aapl) apps via Bluetooth 4.0 (as long as your phone supports it – you can find a list of phones that do here). I used the band with my iPhone 5s and MacBook Air. The only thing I’m not crazy about is that, to sync with your computer, you need to keep a USB dongle plugged in. The Force will automatically sync whenever it’s within 20 feet of the dongle, but it takes up a USB port, which is annoying. I’m also not a fan of pieces that are small and easy to lose.

Once you’re up and running, though, Fitbit offers one of the best software experiences around. You get both a comprehensive desktop site, as well as a simple, effective mobile app. I found myself using the app more than the site, if only because my phone is always on me, but both are excellent.

The Fitbit site gives you an attractive dashboard through which you can track all of the information being monitored by the Force, as well as some information that isn’t – you can add your weight and track calories in the food you’ve eaten, for example. Or if you have a Fitbit Aria scale, which uses Wi-Fi, your weight will automatically be logged for you every time you step on. And while Fibit’s calorie counting systems isn’t as comprehensive as Lose It!, my food tracking app of choice, you can sync certain apps (including Lose It!) with your Fitbit account, and it will automatically populate into your stats.

Fitbit Force app

The Fitbit app is just as good. I noticed the band syncs with the app more quickly than the Jawbone UP24 does; my latest information was often right there, waiting for me, as soon as I opened the app. You’ll find the same categories in the app that you can track online, and I like the way they information is laid out on progress bars.

Fitbit sends you push notifications when you’re close to achieving a goal, and the band vibrates lightly once you’ve reached it. You also get congratulatory emails for your accomplishments, all of which are surprisingly effective motivators.

Fitbit Force email

And like the Jawbone UP24, the Fitbit Force does a nice job of tracking your sleep. It shows how long you were awake, restless and sleeping. It doesn’t break your sleep down into light and deep cycles the way that Jawbone does, though. And while you can set up vibrating alarms, it doesn’t have the ability to automatically wake you up at optimal moments in your sleep cycle like the Jawbone UP24 can.

Fitbit Force sleep

May the Force be with you

While wearing the Fitbit Force, I actually found myself more motivated to get up and move around. Sometimes the motivation came from within – knowing that it was noon and I’d only taken 1,700 steps so far that day made me realize I should probably go out and pick up lunch rather than order in. Other times it was a push notification, telling me I only had 2,000 steps left to reach my goal.

So in that sense, both the Fitbit Force and the Jawbone UP24 are entirely successful at what they do – monitor your activity levels and encourage you to become more active. But for my money, and I imagine for many others, the Fitbit Force is a better bet. A lot of it comes down to that display, which really makes a huge difference when you’re on the go. But I also prefer the Force’s design, as well as the mobile app. It’s also worth noting that the Jawbone UP24 is $20 more expensive and lacks a desktop dashboard.

For some, though, the Jawbone UP24’s internet of things capabilities – hooking into IFTTT and allowing you to flicker your Philips Hue light bulbs when it’s time for a jog – is worth more than a display.

Fitbit Force loops

I still haven’t tested two of the other big activity trackers, the Nike+ FuelBand SE(s nke) and the Basis B1. But I’m not crazy about the way the FuelBand measures activity, which uses Nike’s own system of activity points rather than real world measurements like steps taken. And while the Basis B1 looks very cool, it also seems much less appealing to casual users, with measurements like skin temperature and perspiration, and a high $199 price tag.

So if you’re looking to find an activity tracker before you’re forced to find a new pair of pants, the Fitbit Force is undoubtedly one of the best available. It’s worth checking out, and the one I’m hoping to receive this holiday season.

Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of Gigaom. Om Malik, founder of Gigaom, is also a venture partner at True.

22 Responses to “Fitbit Force review: A tiny display makes a huge difference”

  1. I hate the fitbit force- the charging port located on the back side of the unit is able to make direct contact with your skin. This direct contact caused an allergic reaction that blistered my skin. It has been almost 3 weeks and my wrists are still all red and blistered…I don’t know how long it will take for this to go away!

  2. Rhonda Jean

    I switched from my fitbit to the spark Fitness tracker, only because it is totally waterproof. I wish the Fitbit Force was a little more water resistant. I want/need something i can wear in water as well as on land, since all my walking is water walking.

  3. Richard Ivey

    I really wanted to like my Fitbit Force, but like others have said, it’s REALLY not accurate at all. It will say I’ve walked over 5000 steps and that I’ve been active for 2 minutes. That’s very common. Or I’ve been awake for 30 minutes still drinking coffee yet it says I’ve walked 2000 steps. The design and the software is good, and it syncs with MyFitnessPal app, which is really nice. If it ever gets improved accuracy, it will be the sh*t. The fact that the review didn’t address accuracy is a disservice.

    • Alex Colon

      I’ve been using the Force for a week and haven’t noticed any inaccuracy issues (I’ve watched the pedometer count accurately while walking, and I’ve sat at my desk and mimicked walking without it going up at all). I’m still wearing it, though, so I’ll update this review if anything changes.

  4. Love my force. Would like it to be a little less sensitive as I know I am registering steps by typing now. The band comes off easily as well. Would like a better clasp but that would sacrifice the sleek fit. Who knows…..

  5. I had a FitBit Force for a while and ended up returning it due to two critical flaws:

    1.) OUTRAGEOUSLY inaccurate! I had the Fitbit force for some time and I absolutely wanted to love it, I really did. I needed some motivation, a watch, and some effective way to track workouts. At first glace this appears as the perfect solution. Think again. I would wake up from sleep with a 600 step count recorded, and after one full day of work at my desk job without a workout I would have 2700 calories burned recorded. Which I know for a fact cannot be correct. The sleep tracking was nice and fairly on point, stair count was usually on point, but the key elements, steps and calories were always way off. I dont know about you all, but I would rather have it be low, look at it and think “wow I should really get up and move” than look down and see 2700 calories burned and think I had a productive day.

    2.) No heart rate monitor, which aids to number one. I knew this going in so it was no surprise, however, this definitely contributes to my first comment. Without a heart rate monitor the fitbit tracks on movement alone which makes a basic generalization and causes Calories burned to be obnoxiously high. Until this technology is included/perfected I suggest you save your money, and get Moves app for your phone. Same capabilities but far more accurate in my experience.

      • Exactly, which is why a 2000 calorie diet is recommended (sometimes 2500 depending on if you’re trying to gain weight) it’s why it says “based on a 2000 calorie diet” on nutrition labels if you google BMR (Basal Metabolic Rate) calculator you can find what a person of you size is typically burning in a day. It’s very plausible depending on your height, weight, and age, you could be burning more than 2000 calories a day just by living and doing nothing but resting all day, plus doing any sort of moving around, even eating burns calories (you’re also gaining calories but none the less it’s tracking your burned calories only) As for the steps while sleeping, you must move a lot because it does track movement.

  6. Rob Dick

    There are three major changes between the force and flex. As a flex user, I was sad to lose the power of the fitbit one in exchange for a wrist-band. What the Force has over the Flex is this: a mini-display with all the information at a touch, floor/elevation counting, and improved battery life.

    Even as a Flex user and lover, I’m waiting to upgrade to the Force (and not only because I’m a star wars fan!)

    • Rob Dick

      Oh, there’s a fourth component, Fitbit informed its users that the Force has the phone sync capability built into its hardware and waiting for the next generation of cell phones to activate the smart-watch capabilities. Soon enough, your fitbit force will also vibrate and show you who is calling or scroll your new text messages.

  7. Scotty Jackson

    Thanks for the article – you say not much has changed between the Flex and the Force, but some articles seem to suggest that accuracy and step counting is much more accurate with the Force than the Flex. Is that a product of hardware or software, or is there no accuracy change?