Microsoft, Warner Bros offer 3D printable blueprint for object from The Hobbit

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http://www.3ders.org/articles/20131202-microsoft-warner-bros-offer-3d-printer-blueprint-for-the-hobbit-key-to-erebor.html

3D printers can offer us a tangible way to connect with the highly specialized characters and objects we see in the media. Warner Bros. announced today it will offer up a 3D file for the “Key to Erebor,” which is a prop in the upcoming “The Hobbit: The Desolation of Smaug” film. This is the first instance I’ve seen of a major institution using downloadable 3D files as a marketing technique.

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