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King reveals insights about Candy Crush Saga on the game’s first birthday

Candy Crush Saga, the game that has become synonymous with addictive freemium gameplay, has turned a year old today. And in celebration of the milestone developer King announced some interesting internal numbers that show roughly how many people have become slaves to candy making, and what the impact has been like across Facebook(s fb) and mobile.

Here are the big sticking points:

  • Candy Crush Saga has been downloaded half a billion times across both Facebook and mobile. To put that in perspective, it took Angry Birds three years to reach the mind-boggling billion-download mark. Candy Crush has become super popular super fast.
  • One in every 23 Facebook users worldwide is now a fan of Candy Crush Saga — a total of 51 million fans.
  • All in all, more than 150 billion individual games have been played to date.

While Candy Crush Saga continues to make tons of money for developer King, it’s important to keep an eye out for what the company is going to do next. While it will likely ride the success of the game to another high-profile IPO debut, the longterm health of the company will be based on translating the success of Candy Crush into a suite of addictive freemium games that offer more longevity than one major hit.

5 Responses to “King reveals insights about Candy Crush Saga on the game’s first birthday”

  1. i play both online and on my android. however my android will not go past level 455 yet on facebook im on level 460, i have uninstalled and reinstalled the app on my android several times and i have tried to sync it to facebook several times but it still wont go past level 455…any advise on how to update and sync it to show the other levels

  2. The game has been fun and challenging, till you hit the obserd level where you dish out $ after $ and it is just a money hole you cant get past. The jellies that usually burst just jijjle and hours pass with you stuck waiting may I add, just to stay in the same spot when you may resume playing. I think they go alittle too far collecting on a nearly impossiable level to pass without sinking a ton of $ in it.

  3. I love Candy Crush Saga and play it on mu computer through Facebook and on my Kindle and iphone5. My problem is that I can;t seem to sinc the three devices. I recently moved from level 147 to 148 qne then 149 on my iphone. My computer and kindle however still have me at 147. Can you explain how to sinc all my devices so I am playing at the same level.