Candy Crush Saga, the game that has become synonymous with addictive freemium gameplay, has turned a year old today. And in celebration of the milestone developer King announced some interesting internal numbers that show roughly how many people have become slaves to candy making, and what the impact has been like across Facebook and mobile.
Here are the big sticking points:
- Candy Crush Saga has been downloaded half a billion times across both Facebook and mobile. To put that in perspective, it took Angry Birds three years to reach the mind-boggling billion-download mark. Candy Crush has become super popular super fast.
- One in every 23 Facebook users worldwide is now a fan of Candy Crush Saga – a total of 51 million fans.
- All in all, more than 150 billion individual games have been played to date.
While Candy Crush Saga continues to make tons of money for developer King, it’s important to keep an eye out for what the company is going to do next. While it will likely ride the success of the game to another high-profile IPO debut, the longterm health of the company will be based on translating the success of Candy Crush into a suite of addictive freemium games that offer more longevity than one major hit.