Why we are moving our media coverage over to Gigaom


Credit: Albert Chau

As one of the last remaining independent tech media startups, we have a keen interest in the future of the media business. And, for that reason among many, Gigaom bought paidContent in March 2012 in order to bring increased coverage and a New York presence to our company. But we believe in looking forward and standing together, and in that spirit as of Tuesday we’re going to begin the process of closing down the paidContent website and moving that content over to Gigaom.

You’ve probably noticed our recent company rebranding, in which we sought to re-emphasize our blogging roots and organize our efforts around a common theme. This chapter is just part of that story; we want to be a unified company presenting one vision of the future of technology to our readers, and that involves aligning the way we present our content around a single brand.

paidContent has a rich legacy of cutting-edge media coverage, a place I called home for a little over a year before joining forces with Gigaom as part of our acquisition. And it has been a great fit, a blending of strong editorial cultures and values along with an East Coast presence that gives Om an excuse to watch the Yankees in person more often.

But in a recent survey of paidContent readers, over 75 percent of them told us that they wanted to see more coverage of emerging technology. That’s a natural fit with everything Gigaom stands for, and we therefore decided that honoring the same paidContent commitment to quality under the Gigaom umbrella was the best way to explore the future of emerging media startups, business models, and technologies for our media industry readers.

You’ll find the same content you found on paidContent under a new Gigaom channel called Media, in which Janko Roettgers will continue to define the cord-cutting movement, Laura Owen will explore the future of the printed word in a digital world, and Mathew Ingram will proselytize, antagonize, and philosophize about the intersection of journalism, social media, and whatever crosses his Twitter stream.

The site (and its rich archives) will remain at this URL for a few more weeks as we transition all of that content over to Gigaom, but this is the last post that we’ll publish on paidContent.

Thank you for your support of paidContent over the years, and stay tuned for more of the same content you’ve come to expect from the site over at Gigaom.


Pat Heffernan

Will email or RSS subscribers automatically be transferred over or notified in some way? Cannot find subscribe/feed button just for the Media channel. (Twitter handle @gigaommedia helpful, but not the same.) Thanks.

Kare Anderson

Tom as a former WSJ and NBC journalist and long time fan of Paid Content I will follow it and you over to Gigaom


What’s not clear is whether current subscribers need to take any action to receive future editions of the rebranded publication?


But am I still getting the daily email or do I need to sign up for something new?


Bring Rafat Ali back – quality of articles have greatly diminished the past couple years, sorry to say goodbye.


Hear, hear and Robert Andrews as well. He had a real understanding of media issues from a business and consumer, not tech, point of view.


Please continue to cover B2B media licensing. There is enough coverage of B2C elsewhere.


When GigaOm started running its content on PaidContent, and vice versa, it was only a matter of time when one or the other would cease to have an independent voice, and thus present no clear reason to read both.

GigaOm’s editorial content is generally good. Its ability to manage multiple publications: not good.

Tom Krazit

Hi Rob,

There will be. We have to do some work on our end moving the archives over before we can make the RSS feed happen, but it will happen. You can follow @gigaommedia on Twitter for now, if you’re into the Twitter thing.


“over 75 percent of them told us that they wanted to see more coverage of emerging technology” – what’s the point of that? There are already tons covering that beat. You guys are kings of analyzing deals, merger trends, and more the business beat. That’s your strength. We don’t need another “check out the new XXX android phone” fluff pieces.

Tom Krazit

Sorry, I should have been clearer. I meant more coverage of emerging technology in the media world: social media, startups, new publishing platforms like Medium, ereaders and web video devices. It’s a subtle but important shift in how we’ll be looking at the evolution of media.

Keith Hawn

OK, but if you write one single article about “RTB Programmatic RTM SEO-Aware PPC-Beating” Digital Advertising….then I. Am. Out. Of, Here.


I agree. I am a general reader of digital media issues. Don’t get all CNET on me.

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