Most people on social networks are attuned to the risk of “over-sharing” — such as posting news of every meal they eat on Twitter or Facebook(s fb) — but, when it comes to kids, it’s easy to over-indulge and share more pictures of tykes and toddlers than most people want to see.
The trouble is that some people, especially family members, can’t get enough of the cutesy kid pics even as the rest of your social network gets weary of them (though most us would never dare point this out).
That’s why it’s great to see the arrival of new tools that let you scrapbook every moment of your kid’s life, and share them with the people who will really appreciate them — without over-sharing with the rest of us. Better yet, some of these tools offer guarantees that your memories won’t be nailed down to a single company’s platform (a la Facebook).
One example is Keepy, a tool that lets you snap and store photos of your kids and the stuff they do. Keepy also lets kids and their “followers” add voice and video comments. Here’s a screenshot where Lily describes her picture, and various family members chime in with reactions of their own (video here) :
“It’s a way to build a timeline of your kid in a private way and to build a legacy and history of family,” said Keepy CEO Offir Gutelzon in a recent interview.
Gutelzon, who recently sold his first company, PicScout, to Getty Images, says he built Keepy as an inter-generational tool to connect kids, parents and grandparents in a private way. The app, which launched in September and now has over 100,000 active users, is free but charges after users exceed certain storage limits. The company also lets users sync every image to Dropbox, which provides a guarantee that family memories won’t vanish into the digital ether even if Keepy itself goes the way of Friendster.
Other examples of Keepy-like services are ArtKive and Canvsly, both of which offer platforms to privately chronicle and share kids; artistic endeavors. (The tools are mobile-first, and require a degree of gadget proficiency, so they take a while to catch on with all family members.)
I predict these services will grow in popularity, and not only because they provide some relief to anti-kid curmudgeons like me. More significantly, they also provide a way to protect kids’ from online marketers, and to avoid some of the other issues my colleague Derrick Harris described last year in “Why I’ll let my daughter shape her own digital identity.“