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T-Mobile’s un-carrier strategies help add 1M customers in the third quarter

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Sometimes, a little shake-up is just what the doctor ordered: T-Mobile reported a net addition of 1.023 million customers in the July to September period thanks to its new un-carrier policies. The company ended the quarter with 45 million customers.

T-Mobile(s tmus) was the first major U.S. carrier to separate cellular service from the sale of hardware, helping to lower monthly service costs for its customers. The removal of long-term contracts and  a customer-friendly early upgrade plan called Jump, is also making the carrier more attractive to some. Coupled with the company’s relatively quick network upgrade plans to offer LTE — now supporting up to 203 million people in 254 metro areas — it’s clear that T-Mobile’s strategies are paying off.

I’ll be very interested to hear from the company next quarter to see how many consumers are taking advantage of T-Mobile’s free 200 MB for life with a tablet. That policy actually influenced my purchase decision on a new iPad Air(s aapl). Instead of buying a Wi-Fi tablet, which I typically do, I opted for an LTE model with a T-Mobile SIM card. I suspect others will make a similar choice, which could bring more customers to T-Mobile after they trial its LTE network.